Sam Tidswell-Norrish leads Dun & Bradstreet’s International Marketing & Communications efforts. He directs an integrated marketing and communications strategy within and across the United Kingdom & Ireland, Greater China, India and Dun & Bradstreet’s Worldwide Network.
Sam believes the next wave of effective Marketing in global business requires an integration of technology and EQ to build unique momentum and to impactfully touch the people a firm seeks to serve. With that in mind, since joining Dun & Bradstreet, Sam has been focused on identifying and working with new partners, delivering more innovative solutions and reinvigorating the company’s external facing identity and brand.
Sam joined Dun & Bradstreet from Motive Partners, of which he is part of the founding team. At Motive, Sam led Business Development, including Marketing & Communications, Strategic Partnerships and Government Relations. Motive Partners was part of an investor group that acquired Dun & Bradstreet in February 2019.
Sam began his career with Barclays, then pursuing a more entrepreneurial environment he joined FinTech pioneer Monitise, becoming VP and Group Chief of Staff.
Sam has held a series of other leadership roles and has supported the UK Government’s FinTech agenda, including Chief of Staff to the Prime Minister’s Business Ambassador for Financial Services and led the launch of the popular Motive Labs: The Future of Finance podcast series.